Training & Development | ERA Asia Pacific

Training & Education

Education For A Smarter Community



ERA Real Estate training programs are designed to continue your real estate employees and sales associates’ education, as well as your own. The majority of our courses are conveniently hosted online and are available at either no additional cost or are deeply discounted for ERA Real Estate affiliates.


training-acce1This popular workshop has been developed to equip salespersons across all skill and experience levels with the blueprint for building a successful real estate business. After attending this programme, individuals will gain the competitive edge required to meet the demands of the challenging market condition.

Salespersons will gain insights on improving efficiency, enhancing overall performance, developing personal excellence, and discover tactical approaches to any real estate related challenges. These elements will ensure aspiring salespersons reach their fullest potential.

Participants of this interactive programme have the option of attending either a workshop comprising four full-day sessions or eight evening lectures. These sessions will engage all participants to embark on a mind-changing process, transforming their real estate performance.

Exclusive Presentation Intensive Course

training-epicDiscover the secrets to securing an exclusive listing with a minimum of 2% commission. This course will equip agents with the knowledge to work out a pricing strategy in order to sell their client’s properties at the optimum price.

Following this programme, agents will be able to:

* Secure exclusive listings under 10 minutes with a minimum 2% fee

* Close with simple, yet powerful techniques

* Handle objections, making sellers agree willingly


training-impactIMPACT refers to a series of continual training for the professional transformation of salespersons. Each session will feature professional speakers, who are experienced thought leaders in their field, and will share valuable insights on how to use these knowledge to close deals effectively.

Leadership Development Programme

training-leadershipThis leadership course is tailored for all associates who aspire to build their own team. Established for over 13 years, the programme has benefitted over 2,000 participants, who have gone on to lead successful teams. Our subject matter experts will challenge you mentally and physically, as they seek to groom participants through a series of systematic training.

Upon completion of the programme, participants will be able utilise the skills and knowledge gained from this course to grow as an effective team leader. Participants can expect to reap the benefits of this programme immediately upon graduating.

Power Monday

training-powermonday Power Monday sessions cater to salespersons looking to catapult their success to the next level. Learn directly from our Top Achievers on how they differentiate themselves from their competitors. Discover how to supplement your hard work with discipline, knowledge and the right techniques.

Top achievers work differently. The reality is, simply to outsmart your competitors by placing yourself in the upper echelon of selling. It is not about working crazy long hours. However, discipline, knowledge, and techniques will catapult you very quickly into the top 10% of all salespersons.

With a constant quest for knowledge and desire to become a better professional salesperson, Power Monday provides you the formula to become Top Achievers.

Your Mondays will never be blue again.

Real Estate Dynamics

training-red This comprehensive weekly training series is designed by a team of top veteran real estate leaders and experts, specifically for ERA teammates. Salespersons can expect to be better equipped to face their daily challenges and uncertainties, through learning from case studies, as well as, discussions.

Sales Rockstars

training-salesrockstar This comprehensive skill based workshop will equip you with the fundamental skills to take your sales performance to ROCKSTAR levels.

After this course, you will master the following skills:

Science of Buying
– Understanding how clients like to buy, selling through advanced sales persuasion techniques

Sleight of Mouth Techniques
– Close deals in the most critical negotiations using these powerful techniques to overcome the toughest objections

Strategic Inbound Marketing
– Online marketing strategy to achieve highly qualified leads which are easy to convert

Four Rockstar Referral Business Systems
– Unusual referral strategies to quickly create predictable stream of ready clients

Supercharged New Projects Programme

training-snpp The key to excelling in the area of New Projects is the ability to market and sell in these 3 crucial phases: the pre-launch, launch and post launch. Master the art of presentation, negotiation and closing, and learn how to effectively tailor your marketing strategies for each phase in order to maximise your returns. The SNP programme will be conducted over a course of 4 days by ERA’s esteemed Division Directors. The programme aims to strengthen fundamental marketing concepts and polish sales techniques. This is an excellent opportunity for new salespersons to gain a sound understanding of the New Projects arena, and for experienced salespersons to learn how to take their skills to the next level.

The Digital Edge

training-digital Embrace digital technologies and gain an edge over other salespersons, in this course conducted by industry experts. Salespersons can gain expertise in the variety of real estate relevant digital applications and technologies. Discover how to deliver precise, efficient results and high productivity, while capturing an increased market share through utilisation of digital tools.

Participants of this course can expect to gain expertise in:
• Mobile Applications to deliver services and information
• Digital Marketing to generate awareness, leads and ultimately sales
• Digitized Business Operations to increase efficiency and productivity

Ultimate Commercial Workshop

training-ulcommercial This course is the most comprehensive commercial property workshop you will ever attend. Participants who attend this course will be able to target this niche market, and advise their existing clients on expanding their portfolio. Learn about the costly mistakes that rookie agents make, and how to make the markets work for you.

Takeaways from this workshop include:

* Overcoming your commercial property fears
* Completing your first deal within 30 days
* Easy steps to secure listings
* Understanding technical tools that enable effective selling.
* Discovering the best in commercial properties- offices, retail, industrial or shop houses
* Acquiring professional presentations for corporate clients

Overseas Attachment Program

The overseas attachment program is an exchange program where brokers/agents are offered an learning journey and to experience a short stint at any ERA Asia Pacific office. This opportunity will a benefit them and to learn how other offices are managed and operated, and to adapt these experiences into their operations.

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