Interview with Master Franchisee, ERA IndonesiaFrom ERA Indonesia
ERA Indonesia practices an ideal that is embodied in the words “Cepat, Aman, Nyaman, dan Simpatik”, which describes service that is quick, safe, hassle-free and understanding.
ERA Indonesia has been very successful and steadily grew to 5,000 agents spread over 147 offices all over Indonesia today.
ERA Indonesia saw a gap in the market for professional real estate brokerage in May 1992 and decided that we would be able to provide excellent service standards. Hence, ERA Indonesia officially launched and has since done the ERA brand proud.
The One ERA culture is like a big family. Everyone gives support to each other and that makes the environment very lively. When our salespersons interact with other elites overseas, the overall professionalism is raised through cultural sharing and they evolve with a global perspective.HOW DOES ERA REAL ESTATE HELP YOU BETTER MANAGE YOUR PEOPLE, INVENTORY AND LEADS?
ERA has given us the skills and know-how to build up our business quickly and strongly in Indonesia. They provided the skeleton and we adapted with local knowledge and network to create a strong and credible real estate brand in Indonesia.From backend operations to development programs, ERA provided us the infrastructure to get our business running as soon as possible. With good support and trained salespeople, ERA Indonesia performed better than expected in our early years.
HOW DO YOU OR YOUR AGENTS BENEFIT FROM ERA REAL ESTATE’S AWARDS PROGRAMS AND EVENTS?
Awards programs are an excellent opportunity to motivate agents to be amongst the top. Achievements are recognised during events which enable agents to build networks and strive forward together.
ERA US and Asia Pacific regularly hold conferences and seminars to bridge engagement among offices globally. This allows ERA offices to further promote cross border collaboration and other business opportunities. The international network opens referrals from overseas offices that have clients who are keen in our local market.
In addition, continuous education and training materials are updated for ERA offices and agents to enhance and sharpen their knowledge. Marketing materials are also shared to achieve a consistent brand image and increase productivity with adaptable templates.AS ERA REAL ESTATE REINVENTS AND REINVIGORATES ITSELF, WHAT DOES ITS POTENTIAL FOR GROWTH MEAN TO YOU AND YOUR BUSINESS?
In tandem with rapid global expansion over the past years, ERA has continued utilising the latest technology to benefit salespersons and clients. We are confident that ERA will be at the forefront of changing real estate market and cycles. ERA Indonesia is proud to be affiliated with the strongest and most technological forward Real Estate Brokerage Company in the world to grow our business further.